Egyptian press organizations live in confusion in the absence of performance evaluation

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Cairo – Journalists in Egypt are experiencing a state of confusion and randomness in their professional, economic and administrative performance as a result of the low level of treatment offered by some newspapers by focusing on excitement, their reluctance to discuss serious issues, and the decline of their professional responsibility towards society.

In a joint study titled "Evaluation of Journalism Performance, Measurement Indicators and Application Models", researchers Dr.Mahrez Hossain Ghali and Dr. Khaled Zaki of Cairo University's Faculty of Media said that press institutions also suffer from declining advertising revenues, declining distribution numbers, Production, intense competition faced by electronic media, the rigidity of administrative and organizational thought and its inability to develop.

Many problems threaten the survival of the press industry and its continuity in Egypt
Many problems threaten the survival of the press industry and its continuity in Egypt

He explained that in light of these problems that threaten the survival of the press industry – not only in Egypt but also in the Arab world – the importance of evaluating the professional, economic and administrative performance of the press institutions is constantly highlighted, in such a way that each institution can monitor the differences and shortcomings in achieving its objectives.

However, most of these institutions (according to studies and research on the analysis of the economics of the press industry) lack objective and specific indicators through which the efficiency of their performance can be measured, especially with the absence of "quality" units and centers. The performance of the departments within the framework of the institution's general policies, or the performance of the institution in the context of interaction with the environment surrounding its political, economic and social variables.

In addition, the performance evaluation process within some press organizations does not take the systematic scientific nature, but rather is based on personal criteria set by the leaders to evaluate the employees of the institutions, which leads to the lack of objectivity of the evaluation. Even the reports issued by the unions and the press and media authorities are limited to the standards Professional and ethical, without addressing the evaluation of administrative performance, and measuring the efficiency of economic performance, although they can not be separated from professional performance.

The study, published by Dar Al-Arabi Publishing, included four practical studies that show the methodological and procedural steps of the journalistic evaluation process based on sound scientific and methodological principles.

An integrated indicators index included the analysis of 121 Arab and foreign studies, 12 professional and behavioral codes, and interviews with 21 press leaders.

The third study analyzes the determinants of the economic performance of the institutions. The fourth presents a critical reading of the standards of evaluating the performance of journalists at various levels of professional, economic and administrative. Arab and foreign schools, and the fifth: the indicators of the performance indicators of journalism "professional, administrative, economic".



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